Silverist Lustrous Rituals Buildable Tone Shampoo - NOT a Purple Shampoo - Gently Neutralizes Yellowing, Sulfate Free with Prebi

Silverist Lustrous Rituals Buildable Tone Shampoo, a purple shampoo alternative, is made specifically for natural gray, silver, and white hair. Our sulfate free shampoo and conditioner delivers a subtle infusion of high-purity pigments to help counter yellowing and brassiness - gently and gradually. Unlike traditional purple shampoo or blue shampoo, Silverist uses high-purity pigments in a non-staining, sulfate-free shampoo formula that softly neutralizes yellow tones without harsh purple dyes, residue, or over-toning. Formulated with a built-in heat protection formula, it is a healthy scalp solution providing prebiotics for nourishment. For clean beauty seekers, this is a silicone-free and sulfate-free shampoo which supports scalp wellness while restoring moisture and softness. Consumer tested on over 100 individuals with at least 30% natural gray hair, Silverist is designed specifically for real gray hair needs-not generic blonde care. This moisturizing shampoofor gray hair formula generating a gradual toning on your hair, with an undertone of rosemerry has 100% naturally derived fragrance which enhances your hair care experience. Easy to incorporate into any shampoo and conditioner routine, all you got to do is massage onto wet hair. Lather through from scalp to tips. Add more water to increase foaming. Silverist Lustrous Rituals shampoo pairs effortlessly with your favorite conditioner and styling products. With an optimal PH balance between 4.7 to 5.3. Silverist, a gray hair shampoo leaves your hair feeling clean, soft, and hydrated, with noticeably less frizz. Your scalp will feel balanced, comfortable, and cared for!